Writing your About page can feel surprisingly difficult. After all, how do you write about yourself without sounding awkward—or like everyone else?
If you’ve ever stared at a blank page wondering where to start, ChatGPT can help.
The key is knowing how to use ChatGPT to write an About page.
What is ChatGPT?
ChatGPT is an AI assistant that can help you brainstorm ideas, organize your thoughts, and write content. It can be a great tool for creating website copy, but it’s only as good as the information you give it.
Many business owners make the mistake of typing:
Write a About page for my business
The result is usually something generic like:
We're passionate about providing exceptional customer service and helping our clients achieve their goals.
There’s nothing wrong with it—but there’s nothing memorable about it either.
The best About pages tell your story, explain why you started your business, and show visitors what makes you different.
Let ChatGPT Interview You
Instead of trying to think of everything yourself, let ChatGPT ask the questions.
Copy and paste the prompt below into ChatGPT.
I need help writing an About page for my website. Before you write anything, ask me questions one at a time so you can learn about my business.
I want you to understand:
- What my business does
- Who I help
- Why I started my business
- What makes my business different from competitors
- My experience and qualifications
- My personality and writing style
- Any personal stories that would help customers connect with me
- The action I want visitors to take after reading my About page
Once you’ve gathered enough information, write an About page that sounds friendly, professional, and authentic. Avoid generic marketing language and make it sound like it was written by a real person.
This approach works well because ChatGPT gathers the information it needs before it start writing. The result is usually much more personal and unique than if you simply ask it to “write an About page.”
Why Being Different Matters
Think about the last time you searched online for a local business. Most of their websites probably said nearly the same thing.
- Quality service.
- Years of experience.
- Customer satisfaction.
- Affordable prices.
Now imagine one business says something different:
After spending 15 years in corporate accounting, I started my bookkeeping business because I wanted to help small business owners understand their numbers without feeling overwhelmed. I explain everything in plain English, so you’ll always know where your business stands.
Which one would you remember?
Your About page isn’t just about what you do—it’s about why someone should choose you.
Fine Tune Your Results
Once ChatGPT creates your first draft, don’t stop there.
Try asking it to improve the page with prompts like:
- Make this sound more conversational.
- Shorten this to about 300 words.
- Help me better explain what makes my business different from my competitors.
- Rewrite this so it sounds more like I’m talking directly to a potential customer.
Think of the first draft as a starting point, not the finished product.
A Few Tips
As helpful as ChatGPT is, there are a few things to keep in mind.
✅Don’t accept the first draft without reading it. Make sure everything is accurate and sounds like you.
✅Be specific. The more details you provide, the better your results will be.
✅Include your story. Sharing why you started your business or what motivates you can help customers connect with you on a personal level.
✅Highlight what makes you different. If someone can replace your business name with a competitor’s and nothing changes, your About page isn’t specific enough.
Final Thoughts
ChatGPT won’t magically know your story—but it can help you tell it.
By giving it meaningful information about your business, your customers, and what makes you unique, you can create an About page that’s both professional and personal.
Remember, the goal isn’t to let AI write your website for you.
The goal is to know how to use ChatGPT to write an About page that sounds like you.